Point of sale is a marketing tactic that is used so that the buyer’s attention can be grabbed when they have already purchased the items that they need, but they impulse buy because of the marketing and the point of sale displays that are present there. It is a way through which the sales of the store are boosted up, and the brand that is put on the point of sale displays is marketed in an amazing way for that matter then. This way the brand would be promoted, and the sales would increase benefitting the retailer and the buyer along with the brand that has been put upon the point of sale display along with it as well then.
One would never think that when buyers have done their shopping in their store, they would ever be so appealed and attracted by the point of sale displays that they would make sales right there and then. But this is true. And imagine a store that has a 1000 people coming in every day, and they make an impulse buying decision that cost them around $1, that is not a huge amount, but when we consider the number of people, this would add up. And this would all result in having a great boost in the sales. Let us consider that they make a decision to buy stuff from the point of sale display and all of them make a decision to spend $ 10 more. Now the sales went, even more, up for that matter
Among all the ways to increase sales, the point of sale displays is one of the most effective ideas because it has been seen to increase the impulse buying by a huge percentage. All you have to do is place the products in good shelves that are properly maintained so that when people look at them, they find the brand and the products appealing enough to be bought right away. An unplanned purchase to be made by the buyer is not an easy task. No one likes to spend a lot of of money, but the aesthetics and the ability to convince the people that they are buying something that is amazing and they would not regret is the actual task that they need to do and complete to make the sales boost up even more.
One idea is to keep the complimentary products along with the brand products; this would make it very important for the buyer to get both the items together because they have to be triggered to impulse buy and nothing other than that, a complementary good is an amazing trigger here. Check this link http://www.corex.net.au/ to find out more details.